Apple (AAPL)

Apple designs and sells the iPhone, Mac, iPad, and wearables, with the iPhone as its largest source of revenue. It also earns money from services such as the App Store, iCloud, Apple Music, AppleCare, and advertising, which carry higher gross margins than its hardware.

Videos

2026-11-13

How Does Apple Make Money? Buying an iPhone Is Only the First Step

Buying an iPhone is only the first step. In plain language, we picture Apple's business as a machine that goes round in a loop: it sells you a device, you stay and use it, it keeps earning on that device, and then it waits for your next upgrade.